
This is crazy! I mean, think about it - the athlete-creator economy is all about rebalancing power and reshaping culture


. It's not just about making money, it's about creating value for athletes, fans, and partners alike

. And Michele Ghee coming on board as President of PlayersTV is like a masterclass in leadership

. She gets it - the brands already have a built-in audience, they don't need to build one from scratch

. It's all about connecting the dots and creating this robust ecosystem where everyone wins

.
And let's not forget, this is a billion-dollar economy we're talking about

! The players are already raking it in with their own media companies - LeBron James' SpringHill Company valued at $725 million

. But what Ghee brings to the table is her expertise and leadership skills

. She's not just building a platform, she's creating a movement

.
So, what can we learn from this? That with great power comes great responsibility

. The athlete-creator economy has the potential to reshape culture and rebalance power, but it requires intentional leadership and vision

. And Michele Ghee is leading the charge

.