Sir Chris Hoy, a six-time Olympic gold medalist, is facing his toughest challenge yet - a terminal cancer diagnosis that has forced him to reframe his life and purpose. The Scottish cyclist, 49, was diagnosed with incurable secondary bone cancer in September last year, giving him just two to four years to live.
But instead of letting the diagnosis define him, Hoy has channelled his Olympic-honed mindset into a mission to raise awareness and funds for other people living with cancer. He has worked closely with sports psychologist Steve Peters, who helped him navigate his emotional response to the diagnosis and find new purpose in life.
"For me, it's about process, not outcome," Hoy said in an interview with BBC Sport. "Focus on what you have control over. But if you win or lose, it's not life and death." This mindset is one he used to great success during his Olympic career, but now he's applying it to a much bigger challenge.
Hoy has been open about the emotional toll of his diagnosis, including a breakdown after learning of the terminal prognosis. However, with Peters' help, he's found a way to focus on making a difference in others' lives rather than dwelling on his own mortality.
The response from friends and fans has been overwhelming, with many people reaching out to offer support and encouragement. September's Tour de Four charity ride raised over Β£3m for cancer charities across the UK, and Hoy is now using this momentum to push for greater awareness and action around prostate cancer screening.
Hoy believes that a national screening programme for men in the UK should be implemented, particularly from their 45th birthday onwards, given that many men are diagnosed too late. He's also determined to show other people living with cancer that sport and exercise can still be a positive part of their lives, even during treatment.
"It's more important than riding bikes in anti-clockwise circles," Hoy said with a sense of purpose. "I'm still incredibly proud of my Olympic career, but this is something on an entirely different level." With his trademark determination and focus, Hoy is poised to make a lasting impact on the fight against cancer.
But instead of letting the diagnosis define him, Hoy has channelled his Olympic-honed mindset into a mission to raise awareness and funds for other people living with cancer. He has worked closely with sports psychologist Steve Peters, who helped him navigate his emotional response to the diagnosis and find new purpose in life.
"For me, it's about process, not outcome," Hoy said in an interview with BBC Sport. "Focus on what you have control over. But if you win or lose, it's not life and death." This mindset is one he used to great success during his Olympic career, but now he's applying it to a much bigger challenge.
Hoy has been open about the emotional toll of his diagnosis, including a breakdown after learning of the terminal prognosis. However, with Peters' help, he's found a way to focus on making a difference in others' lives rather than dwelling on his own mortality.
The response from friends and fans has been overwhelming, with many people reaching out to offer support and encouragement. September's Tour de Four charity ride raised over Β£3m for cancer charities across the UK, and Hoy is now using this momentum to push for greater awareness and action around prostate cancer screening.
Hoy believes that a national screening programme for men in the UK should be implemented, particularly from their 45th birthday onwards, given that many men are diagnosed too late. He's also determined to show other people living with cancer that sport and exercise can still be a positive part of their lives, even during treatment.
"It's more important than riding bikes in anti-clockwise circles," Hoy said with a sense of purpose. "I'm still incredibly proud of my Olympic career, but this is something on an entirely different level." With his trademark determination and focus, Hoy is poised to make a lasting impact on the fight against cancer.