Philadelphia-based brands are taking center stage at Super Bowl LX, with a slew of local connections that showcase the city's unique flavor. Xfinity is reimagining Steven Spielberg's 'Jurassic Park' in its first-ever Super Bowl commercial, bringing together the original cast in a surprisingly heartwarming tale about the power of Wi-Fi.
In a cheeky twist, Xfinity employee forgets to boot up the WiFi, allowing Jurassic Park to wreak havoc – but not before the park becomes a peaceful paradise. The ad stars Sam Neill, Laura Dern, and Jeff Goldblum as younger versions of their iconic characters, with Dr. Grant taking selfies with a T-Rex, Dr. Sattler running freely amidst a stampede of Gallimimus, and Dr. Malcolm musing, "Wifi finds a way."
Meanwhile, Eagles superfan Bradley Cooper is tackling another conspiracy theory in Uber Eats' Super Bowl commercial – this time, that the NFL exists to sell food. Cooper's ad campaign has been building throughout the season, with Matthew McConaughey joining him as an eccentric guide who connects the dots between football and cuisine.
But the real star of the show is Pringles, which is set to debut its first-ever Super Bowl commercial starring Sabrina Carpenter – a local favorite who grew up in Bucks County. The ad features Carpenter forming a flower out of Pringles chips and playing a game of "He loves me, he loves me not," showcasing the brand's iconic snack.
Other Philly-connected brands making waves at the big game include Bud Light, which is celebrating its 150th anniversary with a heartwarming ad featuring Lincoln, a 27-year-old bald eagle who flies at Eagles home games. The commercial commemorates America's 250th birthday by elevating Lincoln as a national symbol.
Last but not least, Jason Kelce gets messy in Garage Beer's Super Bowl commercial, which showcases the former Eagles center loading crates of beer onto a horse-drawn carriage – only to have his teammate Beau Allen trick him into spreading horse manure on his face.
In a cheeky twist, Xfinity employee forgets to boot up the WiFi, allowing Jurassic Park to wreak havoc – but not before the park becomes a peaceful paradise. The ad stars Sam Neill, Laura Dern, and Jeff Goldblum as younger versions of their iconic characters, with Dr. Grant taking selfies with a T-Rex, Dr. Sattler running freely amidst a stampede of Gallimimus, and Dr. Malcolm musing, "Wifi finds a way."
Meanwhile, Eagles superfan Bradley Cooper is tackling another conspiracy theory in Uber Eats' Super Bowl commercial – this time, that the NFL exists to sell food. Cooper's ad campaign has been building throughout the season, with Matthew McConaughey joining him as an eccentric guide who connects the dots between football and cuisine.
But the real star of the show is Pringles, which is set to debut its first-ever Super Bowl commercial starring Sabrina Carpenter – a local favorite who grew up in Bucks County. The ad features Carpenter forming a flower out of Pringles chips and playing a game of "He loves me, he loves me not," showcasing the brand's iconic snack.
Other Philly-connected brands making waves at the big game include Bud Light, which is celebrating its 150th anniversary with a heartwarming ad featuring Lincoln, a 27-year-old bald eagle who flies at Eagles home games. The commercial commemorates America's 250th birthday by elevating Lincoln as a national symbol.
Last but not least, Jason Kelce gets messy in Garage Beer's Super Bowl commercial, which showcases the former Eagles center loading crates of beer onto a horse-drawn carriage – only to have his teammate Beau Allen trick him into spreading horse manure on his face.