Taco Bell is revamping its menu to offer a more premium value experience, introducing a new $3 Luxe Value Menu featuring 10 items. The revamped lineup includes five new additions and five returning favorites, with prices ranging from $1.99 to $2.99.
The launch marks a shift in Taco Bell's approach to value, moving beyond just low prices to offer more elevated experiences that are "worth savoring." To coincide with the launch, the company will also be offering a limited-time app-based promotion on January 27, where rewards members can redeem exclusive deals for 30,000 loyalty points.
The new menu includes some unexpected twists, such as a Mini Taco Salad and an Avocado Ranch Chicken Stacker. Returning staples like the Cheesy Roll Up and Spicy Potato Soft Taco will also be available, but at a slightly higher price point than before.
Taco Bell is positioning its Luxe Value Menu as a way to redefine expectations for affordable fast food, with a focus on variety and innovation. The company's Chief Marketing Officer, Luis Restrepo, said in a statement that the Volcano Sauce, which debuted on menus earlier this month, is just one example of how Taco Bell continues to push the boundaries of flavor and innovation.
The new menu launch is set for January 22, with early access available via the Taco Bell app and in-restaurant check-in starting on January 16.
The launch marks a shift in Taco Bell's approach to value, moving beyond just low prices to offer more elevated experiences that are "worth savoring." To coincide with the launch, the company will also be offering a limited-time app-based promotion on January 27, where rewards members can redeem exclusive deals for 30,000 loyalty points.
The new menu includes some unexpected twists, such as a Mini Taco Salad and an Avocado Ranch Chicken Stacker. Returning staples like the Cheesy Roll Up and Spicy Potato Soft Taco will also be available, but at a slightly higher price point than before.
Taco Bell is positioning its Luxe Value Menu as a way to redefine expectations for affordable fast food, with a focus on variety and innovation. The company's Chief Marketing Officer, Luis Restrepo, said in a statement that the Volcano Sauce, which debuted on menus earlier this month, is just one example of how Taco Bell continues to push the boundaries of flavor and innovation.
The new menu launch is set for January 22, with early access available via the Taco Bell app and in-restaurant check-in starting on January 16.