The Christmas vibe shift: forget beige – the Home Alone look is all the rage

For the first time this holiday season, people are ditching beige and opting for something bold instead. Gone are the days of minimalist decor; instead, we're embracing a more festive aesthetic reminiscent of 1990s America.

The trend, dubbed "Ho-Ho-Home Alone," is characterized by cozy, nostalgic vibes, complete with tartan pyjamas, Santa hats, and stockings lined up over roaring fires. Marks & Spencer reports that candy-cane striped baubles and six packs of tinsel rosettes have been top sellers.

Ralph Lauren Christmas, meanwhile, has become a social media phenomenon, with 5m searches racked up on TikTok before Halloween. The brand's vision of December is one of warm, welcoming decor, complete with plush furnishings, velvet ribbons, and plenty of fairy lights.

In Britain, Burberry has also jumped on the bandwagon, decorating its flagship store in London with a 16ft tree and featuring a festive advert starring Jennifer Saunders as her Ab Fab alter ego. The brand's chief marketing officer says that the campaign "blurs the line between fantasy and a memory you feel like you've already lived."

The John Lewis Christmas ad has also caught the eye, featuring a teenage boy transporting his dad back to the dancefloors of their youth with a copy of Alison Limerick's 1990 track Where Love Lives.

For many people, this year's festive season is all about embracing nostalgia and letting go of the minimalist aesthetic that dominated previous years. As one commentator puts it, "joy is not beige." So, if you want to create a Christmas look that feels like Home Alone or Ralph Lauren, forget the bland and go for something bold instead.
 
I'm so down for this Ho-Ho-Home Alone trend 🎅🏼! I mean, who doesn't love a good ol' fashioned festive vibe? The more tartan, the merrier 😊. And can we talk about how great it is that Ralph Lauren Christmas has become a TikTok sensation? I've been following their aesthetic on Instagram and I'm obsessed with those plush furnishings 🤩. Marks & Spencer's candy-cane striped baubles are everything 💎, and Jennifer Saunders in the Burberry ad is giving me LIFE 👏. The John Lewis Christmas ad is so nostalgic too - who doesn't love a good '90s throwback? 🙌 I'm all about embracing the festive spirit this year and forgetting that beige thing 💕.
 
I'm so over this whole Ho-Ho-Home Alone thing 🤣. Can't we just stick with subtle decorations like evergreen branches or candles? All this tacky stuff is just going to end up in a landfill after the holiday season, you know? And what's with all the nostalgia vibes? It feels like people are trying too hard to recapture the past instead of creating something new and meaningful. Plus, have you seen those tinsel rosettes? 😂 They're just so... garish. Give me a simple, tasteful decor any day 🙏
 
omg i'm loving this new christmas vibe! 🎄🕯️ who needs minimalist decor when you can go all out with tartan pyjamas and stockings by the fire?! i remember watching Home Alone on vhs every year as a kid, so it's amazing to see it influencing christmas decor now. and Ralph Lauren Christmas is giving me major 90s feels 🙌🏼 the way they're blurring reality with fantasy is so cool! i'm definitely getting some inspiration for my own home this holiday season 💡
 
I'M SO DOWN FOR THIS HOLIDAY SEASON TREND!!! IT'S ABOUT TIME WE DITCHED THOSE MINIMALIST DECORS AND BROUGHT BACK THE COZINESS OF THE 90S! I MEAN WHO DOESNT LOVE A GOOD TARTAN PYJAMA SET OR A SIX PACK OF TI-NEL? AND OMG RALPH LAUREN CHRISTMAS ON Tiktok is EVERYTHING! 🤩💫 the way they're blending fantasy and memories feels so magical. lets get this festive season started with some bold and cozy vibes! ❤️
 
I'm so here for this Ho-Ho-Home Alone trend 🎄👍! I mean, who says you can't get cozy with some festive vibes? The 90s are back, baby, and I am LIVING for it 😂. That Ralph Lauren Christmas ad on TikTok is giving me all the feels ❤️. And let's be real, a 16ft tree at Burberry's flagship store in London? That's just perfection 🎄👏. I'm over the minimalist decor thing too - joy is not beige, yaaas! 💖 Time to get festive and make this Christmas one for the books 🎉
 
🐱 I'm loving this "Ho-Ho-Home Alone" trend! It's so cool how people are ditching those boring beiges and going all out with festive vibes. Tartan pyjamas and Santa hats are a must-have, right? 😂 And I need to get my hands on some of those candy-cane striped baubles - they sound like the perfect addition to any Christmas display. 🎄 But what's up with everyone loving Ralph Lauren so much this year? Is it just me or is there something special about that brand's Christmas ads? 💡 And omg, Jennifer Saunders as her Ab Fab alter ego in Burberry's advert? Genius! 👏
 
I'm loving this trend! 🎄 The idea of embracing nostalgia and going all out with festive decor is super refreshing after years of minimalism. It's great to see brands like Marks & Spencer, Ralph Lauren, and Burberry getting in on the action with their own takes on a cozy, nostalgic vibe. I mean, who doesn't love tartan pyjamas and six packs of tinsel? 🤣 The fact that people are now celebrating Christmas with more emphasis on fantasy and memories is so cool too. It's all about spreading joy and making the most of the holiday season. For me, it's all about creating a warm and welcoming atmosphere at home, complete with fairy lights and plush furnishings. It's the perfect excuse to get cozy and make some amazing memories with loved ones! 🧸
 
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