‘The New Big 5’: Wildlife photography book turns the lens on animals at risk | CNN

A New Lens on Conservation: The 'New Big 5' Takes Center Stage

In a bold move to rebrand conservation efforts, British photographer Graeme Green has unveiled "The New Big 5," a groundbreaking photography project that turns the lens on endangered wildlife. Originally conceived as a way to encourage responsible wildlife viewing over trophy hunting, the initiative has evolved into a powerful platform for awareness and action.

Since its inception in 2021, when 50,000 people worldwide voted for their top five favorite animals to photograph or learn about, the project has gathered momentum, with images from renowned photographers Ami Vitale, Steve McCurry, and Paul Nicklen, alongside essays from conservationists like Jane Goodall and Paula Kahumbu.

The resulting book, featuring work from 144 globally recognized wildlife photographers, serves as both a stunning visual tribute to the animals at risk and a rallying cry for collective action. Green's goal is clear: to raise awareness about the alarming rate of species extinction, driven by habitat loss, poaching, pollution, and climate change.

The "New Big 5" encompasses five majestic creatures - elephant, polar bear, lion, gorilla, and tiger - all threatened with extinction. By highlighting these iconic animals, Green aims to spark a global conversation about the urgent need for conservation efforts.

"We have a window of time during which we can start to heal some of the harm we've inflicted on the natural world," writes Jane Goodall in the book's afterword. "But only if we get together and take action now."

The project's impact extends beyond the book itself, as Green hopes its images will inspire viewers to engage with conservation efforts. By sharing stories and promoting solutions, such as rewilding and supporting indigenous communities, the initiative seeks to empower individuals to become part of the solution.

"The New Big 5: A Global Photography Project For Endangered Wildlife" is now available, offering a poignant reminder of the beauty and fragility of our planet's most iconic species. As Green so aptly puts it, "These are some of the most beautiful and creative images that I've seen put together in one book." Will we take up the challenge to protect them? The clock is ticking.
 
the world is running outta time 5 animals and their habitats is all we got left to save 🐘💀 climate change is real and so are the species extinction rates its not just about the big 5 its about all of it we need to wake up and take action now before its too late 🌎
 
🌳 gotta admit, this "New Big 5" project is a great way to get people's attention about conservation, but i'm not sure it'll stick 🤔. i mean, have you seen the book? it's beautiful, no doubt, but can we really put our money where our mouth is? 🤑 and what about the rest of the animal kingdom? are they being left out because these five just happened to get more votes 🗳️? also, rewilding and supporting indigenous communities sounds great on paper, but it's not always easy in practice 💪. can we really trust that everyone involved will do their part? 🤞
 
😊 so what i think is this conservation thingy is super important 🌟 we gotta save our planet before it's too late 🕰️ it's not just about elephants and polar bears, its about all wildlife and the earth as a whole 🌎 green's project is a great start but we need more people to join in 🤝 if everyone does their part, maybe we can make a difference 🌈
 
omg i'm literally shaking with rage about this 🤯 conservation efforts need a serious reboot like grime green's "new big 5" initiative but what's sad is that it feels like a bandaid solution at best we're still stuck in the same mindset of exploiting wildlife for our own selfish desires 🌳💔 and meanwhile these animals are literally on the brink of extinction 🦒🐼 the fact that we need a project to raise awareness about this is just wild 🙄 and i love that it's not just some shallow marketing ploy but still it feels like we're all just reacting to the symptoms instead of addressing the root causes of climate change, habitat loss, and pollution 🌪️
 
I'm totally fascinated by this project! It's like, what can a bunch of amazing photographers do to help save endangered species? 📸🐒 Elephant, polar bear, lion, gorilla, and tiger are all so majestic and cute (in a sad kinda way 😔). I wish I could vote for my top five favorite animals too! Did they get any funny or unexpected answers from the 50,000 people who voted?

I love how Jane Goodall's words in the afterword are so inspiring. It feels like we really do have a chance to make a difference now. But what can one person (or even us as a global community) do to help? Is it just about spreading awareness or is there more concrete action we can take?

I also wonder if sharing these gorgeous images will really inspire people to care about conservation... 🤔🌎 I mean, have you seen the pictures of Ami Vitale's work with elephants? It gives me chills every time! 💚
 
You know, back in my day we didn't have all these fancy camera projects like this 📸💥. But I gotta say, it's pretty cool how Graeme Green turned conservation into a movement 💚. These "New Big 5" animals are gorgeous and all, but let's be real, the real hero is the planet itself 🌎. It's just so alarming to think about extinction rates and climate change... my grandma used to say, "if we don't take care of nature, it won't take care of us!" 🤗 Still makes me sad, but it's good that people like Jane Goodall are speaking out 🗣️. I just wish more people would get on board with conservation efforts, ya know? 🤔
 
man this is a great initiative i love how they're using photography to raise awareness about conservation efforts it's so eye-catching and inspiring can you imagine having the chance to see these animals up close but not just taking pics of them but also learning about the issues they face like habitat loss and climate change? 🌎📸 it's time for us all to take action and support conservation efforts in any way we can, every little bit counts! 💚
 
🌳📸 gotta say, i'm lovin' this new big 5 thing! its so cool how graeme green brought ppl together with that voting project back in 2021. now we got these stunning pics from top photographers and essays from conservationists like jane goodall. its all about spreadin awareness about species extinction & gettin ppl to take action 🌟 gotta say, i'm a little worried though - we do have a ticking clock here! climate change, habitat loss... its a lot to tackle. but if we can make a difference with this project, that's def something to be hopeful about 💚👍
 
OMG u guys! 🤯 Have u seen the stats on species extinction rate? 🌿🐠 It's like, 1 million species are at risk of going extinct every year!!! 🚨 And it's not just animals, climate change is affecting our ecosystem too! ⛰️ The "New Big 5" project is a great initiative to raise awareness but we gotta take action ASAP! 💪 What if we do the math? 🤔 By 2050, up to 1 in 4 species could be extinct 🌪️ That's like, half of all species! 😲 And did u know that polar bears are at risk due to sea ice melting? ❄️ The project is featuring 5 iconic animals but what about the others? 🐴🦒 Let's get this conservation party started and take action on climate change! 🌎
 
I think its kinda cool that Graeme Green is tryin' to get people excited about conservation through photography 📸. Its a great way to showcase these incredible animals and raise awareness about the issues they're facin'. I mean, who doesn't love lookin at stunning pics of elephants or tigers? But seriously, its a big problem we got with species extinction and climate change, so somethin gotta be done 🌎. I think Green's project is a good start, but we need more people to get on board and make some real changes. Maybe if more folks see the impact of their actions, they'll start makin' different choices? We can do this!
 
omg i'm beyond inspired by this project!!! 🤩🌿 graeme green is a total game changer for conservation, it's amazing how much of an impact one person can make with their passion & vision ❤️ the fact that 50,000 people worldwide voted for their top five favorite animals to photograph or learn about shows just how connected we all are to nature 🌎 and it's so beautiful to see renowned photographers like ami vitale & paul nicklen get on board with this mission 💫 let's spread love & awareness for these incredible creatures & the future of our planet 🌈
 
I'm all about supporting conservation efforts 🌿💚, and this project feels like a game-changer! Turnin' the lens on endangered wildlife is exactly what we need - it's time to shift our focus from just lookin' at animals in zoos or on TV to takin' real action to protect 'em. I mean, 50,000 people votin' for their top five favorite animals? That's some serious momentum build-up 📈! And with the work of legendary photographers and conservationists like Jane Goodall, this project is more than just a pretty picture - it's a call to arms. We need to get together and take action now, or risk losin' these incredible creatures forever ⏰. I'm definitely gonna check out this book and spread the word 📚💬.
 
I gotta say, this "New Big 5" project is giving me LIFE 💥! I mean, who doesn't love a good conservation effort? 🌟 And it's so cool that they're using photography to spread awareness and inspire people to take action. Ami Vitale, Steve McCurry, Paul Nicklen - those guys are legends, and to see their work featured alongside other talented photographers is just amazing 🤩.

And can we talk about the animals themselves? Elephants, polar bears, lions, gorillas, and tigers - they're all incredible creatures that deserve our protection 🐯. It's crazy to think about how many species are on the brink of extinction due to habitat loss, poaching, pollution, and climate change 😱.

The fact that Jane Goodall is writing the afterword for this book just gives me chills ❤️. She's a true icon and a pioneer in conservation, and I'm so grateful that she's using her platform to raise awareness about this issue. It's time for us to come together and take action - we can't afford to wait any longer ⏰. Let's get behind the "New Big 5" project and make some noise for these amazing animals 📣!
 
I'm not convinced this project is going to make a real difference 🤔. It's just another way for rich folks with cameras to pretend they care about wildlife conservation while still getting amazing Instagram pics out of it 📸. And don't even get me started on the "global conversation" – I've seen plenty of awareness campaigns come and go, and most of them end up being total flash in the pan 💥. What really matters is actual concrete action, not just some fancy photo shoot with famous wildlife photographers 📚. We need to see real commitments from governments and corporations to make a tangible impact, not just feel-good PR stunts 🤷‍♂️. And let's be real, the fact that these iconic animals are only being highlighted because they're "majestic creatures" is just species-tourism marketing at its finest 😒
 
just saw this and i'm low-key obsessed with the new big 5 project 📸🌿 gotta give a shoutout to graeme green for his vision, it's so needed right now. i mean, who wouldn't want to save these incredible creatures from extinction? 🐘💚 but seriously, we need more ppl stepping up and taking action. conservation efforts are super important, like Jane Goodall said, we gotta get together and take care of our planet before it's too late ⏰🌎
 
I think its really cool how they rebranded conservation efforts with this new project 🐠📸. Turning the lens on endangered wildlife is a great way to raise awareness about species extinction, and I love that it's not just about taking pictures, but also promoting solutions like rewilding and supporting indigenous communities 🌎💚. It makes me think we need to take action now, or these amazing creatures might become extinct 💔🕰️. The fact that 50,000 people voted for their top five favorite animals is so cool too - it shows how passionate people are about conservation! Let's hope the book inspires us all to make a difference 📚💪
 
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