A New Lens on Conservation: The 'New Big 5' Takes Center Stage
In a bold move to rebrand conservation efforts, British photographer Graeme Green has unveiled "The New Big 5," a groundbreaking photography project that turns the lens on endangered wildlife. Originally conceived as a way to encourage responsible wildlife viewing over trophy hunting, the initiative has evolved into a powerful platform for awareness and action.
Since its inception in 2021, when 50,000 people worldwide voted for their top five favorite animals to photograph or learn about, the project has gathered momentum, with images from renowned photographers Ami Vitale, Steve McCurry, and Paul Nicklen, alongside essays from conservationists like Jane Goodall and Paula Kahumbu.
The resulting book, featuring work from 144 globally recognized wildlife photographers, serves as both a stunning visual tribute to the animals at risk and a rallying cry for collective action. Green's goal is clear: to raise awareness about the alarming rate of species extinction, driven by habitat loss, poaching, pollution, and climate change.
The "New Big 5" encompasses five majestic creatures - elephant, polar bear, lion, gorilla, and tiger - all threatened with extinction. By highlighting these iconic animals, Green aims to spark a global conversation about the urgent need for conservation efforts.
"We have a window of time during which we can start to heal some of the harm we've inflicted on the natural world," writes Jane Goodall in the book's afterword. "But only if we get together and take action now."
The project's impact extends beyond the book itself, as Green hopes its images will inspire viewers to engage with conservation efforts. By sharing stories and promoting solutions, such as rewilding and supporting indigenous communities, the initiative seeks to empower individuals to become part of the solution.
"The New Big 5: A Global Photography Project For Endangered Wildlife" is now available, offering a poignant reminder of the beauty and fragility of our planet's most iconic species. As Green so aptly puts it, "These are some of the most beautiful and creative images that I've seen put together in one book." Will we take up the challenge to protect them? The clock is ticking.
In a bold move to rebrand conservation efforts, British photographer Graeme Green has unveiled "The New Big 5," a groundbreaking photography project that turns the lens on endangered wildlife. Originally conceived as a way to encourage responsible wildlife viewing over trophy hunting, the initiative has evolved into a powerful platform for awareness and action.
Since its inception in 2021, when 50,000 people worldwide voted for their top five favorite animals to photograph or learn about, the project has gathered momentum, with images from renowned photographers Ami Vitale, Steve McCurry, and Paul Nicklen, alongside essays from conservationists like Jane Goodall and Paula Kahumbu.
The resulting book, featuring work from 144 globally recognized wildlife photographers, serves as both a stunning visual tribute to the animals at risk and a rallying cry for collective action. Green's goal is clear: to raise awareness about the alarming rate of species extinction, driven by habitat loss, poaching, pollution, and climate change.
The "New Big 5" encompasses five majestic creatures - elephant, polar bear, lion, gorilla, and tiger - all threatened with extinction. By highlighting these iconic animals, Green aims to spark a global conversation about the urgent need for conservation efforts.
"We have a window of time during which we can start to heal some of the harm we've inflicted on the natural world," writes Jane Goodall in the book's afterword. "But only if we get together and take action now."
The project's impact extends beyond the book itself, as Green hopes its images will inspire viewers to engage with conservation efforts. By sharing stories and promoting solutions, such as rewilding and supporting indigenous communities, the initiative seeks to empower individuals to become part of the solution.
"The New Big 5: A Global Photography Project For Endangered Wildlife" is now available, offering a poignant reminder of the beauty and fragility of our planet's most iconic species. As Green so aptly puts it, "These are some of the most beautiful and creative images that I've seen put together in one book." Will we take up the challenge to protect them? The clock is ticking.