Audacy's sports powerhouse, The Score, is set to make a significant upgrade with its launch of an FM simulcast on 104.3 on February 2. This marks the station's first foray into the FM band, where it will be rebranded as 104.3 The Score and carry the same programming that fans have grown accustomed to on AM 670.
The move not only expands The Score's reach but also solidifies its position in a rapidly changing media landscape. With more and more automakers removing AM radio from their vehicles, an FM simulcast ensures that sports fans will continue to have access to their favorite teams, even as the technology shifts around them.
As part of this move, three employees at JAMS, which currently shares 104.3 with The Score, will be let go. However, Audacy Chicago senior vice president and market manager Kevin Cassidy is confident that this change will bring more people into the fold. "We're excited to expand The Score's reach through this FM simulcast, bringing our premier sports content to an even wider audience so they can join the conversation and stay connected to their favorite Chicago teams," he said in a statement.
The Score has long been a staple of Chicago sports fans, carrying Bulls and Cubs games, as well as NFL matchups from Westwood One. The station also aired seven Sky games last season, further cementing its status as a top destination for sports enthusiasts. With this new FM simulcast, The Score is poised to become even more integral to the city's sports landscape.
While some might worry that this change will lead to a decline in listenership, Audacy has taken steps to protect The Score's interests. As part of its efforts to combat the removal of AM radio from vehicles, Congress recently passed the bipartisan AM Radio for Every Vehicle Act, which aims to ensure that FM signals remain available. While it remains to be seen how this legislation will play out, one thing is certain: 104.3 The Score is ready to shine in its new role as Chicago's premier sports station.
Interestingly, sister station WBBM Newsradio 780 has already made the leap to FM with a simulcast on 105.9 (WCFS), marking the latest development in Audacy's ongoing efforts to expand its reach across the city. As The Score prepares to take center stage, one thing is clear: sports fans in Chicago are in for a treat.
The move not only expands The Score's reach but also solidifies its position in a rapidly changing media landscape. With more and more automakers removing AM radio from their vehicles, an FM simulcast ensures that sports fans will continue to have access to their favorite teams, even as the technology shifts around them.
As part of this move, three employees at JAMS, which currently shares 104.3 with The Score, will be let go. However, Audacy Chicago senior vice president and market manager Kevin Cassidy is confident that this change will bring more people into the fold. "We're excited to expand The Score's reach through this FM simulcast, bringing our premier sports content to an even wider audience so they can join the conversation and stay connected to their favorite Chicago teams," he said in a statement.
The Score has long been a staple of Chicago sports fans, carrying Bulls and Cubs games, as well as NFL matchups from Westwood One. The station also aired seven Sky games last season, further cementing its status as a top destination for sports enthusiasts. With this new FM simulcast, The Score is poised to become even more integral to the city's sports landscape.
While some might worry that this change will lead to a decline in listenership, Audacy has taken steps to protect The Score's interests. As part of its efforts to combat the removal of AM radio from vehicles, Congress recently passed the bipartisan AM Radio for Every Vehicle Act, which aims to ensure that FM signals remain available. While it remains to be seen how this legislation will play out, one thing is certain: 104.3 The Score is ready to shine in its new role as Chicago's premier sports station.
Interestingly, sister station WBBM Newsradio 780 has already made the leap to FM with a simulcast on 105.9 (WCFS), marking the latest development in Audacy's ongoing efforts to expand its reach across the city. As The Score prepares to take center stage, one thing is clear: sports fans in Chicago are in for a treat.