Meta's Threads Has Surpassed Elon Musk's X as Top Mobile Social Media Platform, According to New Report.
A recent report by Similarweb suggests that Meta's social media platform Threads has now gained a significant lead over rival platform X in terms of mobile daily active users. The analytics company found that Threads boasts 141.5 million daily active iOS and Android users, while its competitor X only manages around 125 million.
While X still maintains the upper hand for web-based users, with 140.7 million daily active users compared to Threads' 7.7 million, a closer examination of the data reveals a concerning trend. In September last year, Threads briefly overtook X in mobile user base before their performance levels converged once again.
However, it appears that Threads has now regained its momentum, as reported by Similarweb. It's essential to note that the significant difference between the two platforms can be attributed in part to Meta's strategic funneling of Instagram users to Threads. The dual-platform approach undoubtedly boosts the popularity of both platforms under Meta's aegis.
Meanwhile, X is currently reeling from a scandal involving its parent company's bot operating on its platform, generating non-consensual deepfake photos of minors and others. This negative publicity has resulted in a surge in downloads for rival Bluesky at one point experiencing a 50% boost in daily downloads during the same period.
A recent report by Similarweb suggests that Meta's social media platform Threads has now gained a significant lead over rival platform X in terms of mobile daily active users. The analytics company found that Threads boasts 141.5 million daily active iOS and Android users, while its competitor X only manages around 125 million.
While X still maintains the upper hand for web-based users, with 140.7 million daily active users compared to Threads' 7.7 million, a closer examination of the data reveals a concerning trend. In September last year, Threads briefly overtook X in mobile user base before their performance levels converged once again.
However, it appears that Threads has now regained its momentum, as reported by Similarweb. It's essential to note that the significant difference between the two platforms can be attributed in part to Meta's strategic funneling of Instagram users to Threads. The dual-platform approach undoubtedly boosts the popularity of both platforms under Meta's aegis.
Meanwhile, X is currently reeling from a scandal involving its parent company's bot operating on its platform, generating non-consensual deepfake photos of minors and others. This negative publicity has resulted in a surge in downloads for rival Bluesky at one point experiencing a 50% boost in daily downloads during the same period.
Meta always seems to find a way to win, doesn't it? funneling Instagram users over to Threads like it's going out of style 
i mean, don't get me wrong, it's clever marketing and all that but it feels so... calculated 
. on the other hand, X's drama with bots and deepfakes is just 
what a mess. can't say I'm impressed with how this whole situation played out 
but threads seems like a solid winner rn... think its bc they got instagram users to migrate over 
and their strategy is on point 
meanwhile x has some major issues with bots 
can't trust that stuff on the web anymore 
what do u guys think about this?
. The fact that Meta's funneling Instagram users is a win-win for them and their parents too! 
But, oh man, this whole deepfake scandal had me freaking out 
... I mean, who wants their kid to be exposed to that kind of thing online? It's just not right 
. As a parent, it's always a balancing act between giving my kids independence and keeping them safe in the digital world 
...
. And yeah threads is killin it right now 
. I think meta's strategy is genius btw funnelling instagram users to threads is pure gold 
. X needs to get their act together ASAP, this scandal is gonna be a major turn off for people 
! Anyway, it'll be interesting to see how this whole drama plays out in the future 
! Who would've thought that Mark Zuckerberg's plan to dump Instagram on his own platform would actually pay off 
? I mean, it's clear Meta has been cooking up some magic sauce with those strategic Instagram funnels 
... yeah, that's not exactly the best PR for Elon Musk's team 
. Guess that's what you get when you're trying to be a rebel without a clue 
. Anyway, it'll be interesting to see how Bluesky does in this new competitive landscape 
Threads is killin' it! Meta's smart move to funnel Instagram users over 
. Guess you can't cheat and still have 50% downloads boost 
I'm not saying x doesn't still have its perks but meta's move to funnel instagram users onto threads definitely helped out the app 
that being said, those deepfakes and scandals can be super sketchy what's up with elon's team tho? shouldn't they be focusing on keeping the platform safe for all users? 
. Give me the uncertainty and weirdness of X any day 
and whats with all these deepfakes tho? that sounds so creepy 
. I'm loving the comeback story of Threads, though - who knew it'd regain its lead so quickly? 
, and now with the whole deepfake scandal thing... yeah that's gonna hurt X's rep big time 
It's like, Meta's strategy to funnel Instagram users over really worked, and now they're reaping the benefits. I mean, who doesn't want to be part of the latest social media trend? 
Anyway, I'm stoked to see Threads taking the lead, and here's to more innovative features from Meta! 
#ThreadsIsKing #MetaWins #SocialMediaShift
, but is that due to their genius or just good old-fashioned manipulation? I mean, funneling Instagram users to Threads can't be a coincidence - sounds like some classic Big Brother tactics 
! I'm kinda surprised tho, 'cause I thought X was still the king 
. But it makes sense that Meta's been funneling Instagram users to Threads, like a clever marketing ploy 
non-consensual deepfakes are just wrong 
. I'm curious if this will affect Bluesky's growth tho? Will the public still want to download apps when they're worried about bots generating fake content? 
Plus, Meta's been really smart about funneling Instagram users over, so they already had a huge following to start with.