"Shredded," a new horror film directed by Josh Lawson, has been launched with Platinum Dunes, Logical Pictures, and UTA. The movie follows Eileen, who after a breakup, joins an intense gym class led by a charismatic but deranged coach. When she quits, he kidnaps her and imprisons her in his sadistic training compound, forcing her to endure punishing workouts that push her physical limits to the extreme.
The film is described as offering an unflinching look at the darker side of modern fitness culture and self-obsession. It's a propulsive thrill ride that takes toxic gym culture to terrifying extremes. As Eileen tries to outwit the coach's vicious regimen, she must also confront her own vulnerabilities and find a way to turn the tables against him.
The movie boasts an impressive production team, with Michael Bay, Brad Fuller, and Alex Ginno producing for Platinum Dunes, alongside Jeff Golenberg from Strand Entertainment. Logical Pictures Group is co-repping international sales with Protagonist Pictures, which will also represent US rights. The film has full financing and is expected to tap into contemporary anxieties around control, self-obsession, and self-improvement.
Logical Pictures International CEO Andrei Kamarowsky expressed excitement about joining the project, stating that Platinum Dunes' track record of creating iconic horror movies made them a great fit. Protagonist's CEO Dave Bishop added that "Shredded" is a high-concept horror film that is both brutal and unapologetically intense, making it an exciting addition to their lineup.
With its timely themes and thrilling premise, "Shredded" promises to put audiences through their paces. The movie's dark take on modern fitness culture and self-obsession makes for a compelling watch, especially in today's society where these issues are increasingly relevant.
The film is described as offering an unflinching look at the darker side of modern fitness culture and self-obsession. It's a propulsive thrill ride that takes toxic gym culture to terrifying extremes. As Eileen tries to outwit the coach's vicious regimen, she must also confront her own vulnerabilities and find a way to turn the tables against him.
The movie boasts an impressive production team, with Michael Bay, Brad Fuller, and Alex Ginno producing for Platinum Dunes, alongside Jeff Golenberg from Strand Entertainment. Logical Pictures Group is co-repping international sales with Protagonist Pictures, which will also represent US rights. The film has full financing and is expected to tap into contemporary anxieties around control, self-obsession, and self-improvement.
Logical Pictures International CEO Andrei Kamarowsky expressed excitement about joining the project, stating that Platinum Dunes' track record of creating iconic horror movies made them a great fit. Protagonist's CEO Dave Bishop added that "Shredded" is a high-concept horror film that is both brutal and unapologetically intense, making it an exciting addition to their lineup.
With its timely themes and thrilling premise, "Shredded" promises to put audiences through their paces. The movie's dark take on modern fitness culture and self-obsession makes for a compelling watch, especially in today's society where these issues are increasingly relevant.
but I gotta say, the premise kinda feels like it's pushing boundaries for the sake of shock value 
. Like, is the movie really gonna go all out on toxic gym culture or is it just a marketing gimmick? 
The trailer looks intense, don't get me wrong, but I'm not sure if it's worth diving into something that might just be exploiting these issues for entertainment value 
. On the other hand, I do appreciate the fact that they're tackling modern anxieties around control and self-improvement 
- maybe we'll finally see a more nuanced take on these themes in horror movies? 
i'm all for a good thrill ride, especially if its about toxic culture and self-obsession. its like, we're already seeing some of this in real life with fitness influencers and their crazy workout routines... anyway cant wait to see how "shredded" plays out 
The movie's production team is fire too! Michael Bay at the helm? Yes, please! The film's marketing strategy could use some data to back it up though - did you know that social media influencers have a 22% higher engagement rate when promoting horror movies? 
i'm definitely down to see how far this girl goes in that crazy gym... but also kinda worried about her mental state 
! The idea of toxic gym culture gone wild is just too intense 
and I love how it's tackling some really deep themes like control and self-obsession. It sounds like a real thrill ride, especially with that deranged coach character - what a nightmare scenario 
. And can we talk about how the cast and crew are all so seasoned in their fields? Michael Bay producing for Platinum Dunes is just 
. I'm definitely down to watch this one when it drops! 
. I love how the movie is tackling these contemporary anxieties around control and self-obsession - it's like, we're already seeing this stuff in social media, but now it's taken to a whole new level of horror 
. Michael Bay producing? That's just extra 
. Can't wait to see this one on the big screen! 
the whole "unflinching look" vibe sounds like marketing speak to me... and what's up w/ the coach being deranged? thats not original at all, seen that trope in every other bad workout movie 
I think the government needs to step in here and regulate what kind of material is being released into our society. We need more balance and less exploitation, if you ask me! 
- it's like American Horror Story meets The Hunger Games in a dark fitness class setting 