I'm not buying it, you know? This whole story reeks of PR spin 
. If Bezos wasn't involved in contract negotiations, why did he end up getting an exclusive deal on the film to begin with? It's weird that Amazon's vision and expertise were enough to secure the deal without even having a conversation with Bezos... 
And what about all those "custom-made popcorn buckets" and "framed screening tickets"? Sounds like some serious production costs 
. I'm calling BS on this one 
.