Google's grip on UK online news is set to loosen as the Competition and Markets Authority (CMA) has announced plans to give media groups more control over their content. The regulator has proposed allowing publishers to opt out of having their material scraped by Google for use in its AI Overviews, a move that could significantly boost revenue for struggling news outlets.
The current system allows Google to post summaries at the top of search results, often with thousands of clicks without users even realizing they are reading an original piece of journalism. This has led to a decline in click-through traffic and a corresponding drop in revenue for many news sites.
Under the proposed new rules, Google would be required to rank its search results more fairly, including not favoring organizations it has commercial relationships with. The CMA is also considering measures to prevent Google from punishing websites that speak out against the company or express concerns about how their content is being used.
The changes are a significant development in the long-standing battle between Google and UK media groups over issues like data scraping and algorithmic bias. News organizations have been critical of Google's dominance in the search market, which gives it unparalleled influence over what content appears at the top of search results.
The CMA has announced plans to give publishers more leverage when negotiating with Google over the use of their content. However, many are disappointed that the regulator is not taking further action sooner to ensure that news organizations receive fair and reasonable terms for their material.
Google has welcomed some of the proposed measures but expressed concerns about how the new rules might impact search results. The company has already announced plans to give websites more control over their content in AI Overviews, although it's unclear when these changes will be implemented.
The current system allows Google to post summaries at the top of search results, often with thousands of clicks without users even realizing they are reading an original piece of journalism. This has led to a decline in click-through traffic and a corresponding drop in revenue for many news sites.
Under the proposed new rules, Google would be required to rank its search results more fairly, including not favoring organizations it has commercial relationships with. The CMA is also considering measures to prevent Google from punishing websites that speak out against the company or express concerns about how their content is being used.
The changes are a significant development in the long-standing battle between Google and UK media groups over issues like data scraping and algorithmic bias. News organizations have been critical of Google's dominance in the search market, which gives it unparalleled influence over what content appears at the top of search results.
The CMA has announced plans to give publishers more leverage when negotiating with Google over the use of their content. However, many are disappointed that the regulator is not taking further action sooner to ensure that news organizations receive fair and reasonable terms for their material.
Google has welcomed some of the proposed measures but expressed concerns about how the new rules might impact search results. The company has already announced plans to give websites more control over their content in AI Overviews, although it's unclear when these changes will be implemented.