UK car buyers are capitalizing on slashed prices from manufacturers and dealers, with an average discount of nearly £6,000 now available across petrol, diesel, and electric vehicles.
New data reveals that consumers can secure significant reductions, with 11.4% of the on-the-road price shaved off - a typical discount of £5,911. Electric vehicle buyers are also benefiting from hefty price cuts, with an average reduction of 12.9%, reaching as high as £7,091 for battery cars.
The discounts come at a time when car industry executives lament that official electric vehicle sales targets are too challenging, forcing them to offer unsustainable discounts. Moreover, some models have seen proportionally larger discounts on their petrol counterparts. For instance, the British-made Nissan Qashqai is available for £36,000 - 17.9% off its recommended retail price.
Despite the emphasis on electric vehicles, buyers should still expect to haggle, particularly at the end of the month or quarter when dealers may have sales targets to meet. The key advantage of electric cars lies in their lower energy costs and maintenance needs, with battery motors being more efficient than internal combustion engines.
As a result, the total cost of ownership for electric vehicles is likely to be significantly lower. According to Colin Walker, head of transport at the Energy & Climate Intelligence Unit, drivers can save hundreds or even thousands of pounds annually on fuel costs. The UK's electric car grant has contributed to price parity between electric and petrol models, with some new cars available at comparable prices.
Industry expert Pat Hoy notes that this level of discounting is not unprecedented and reflects a market returning to pre-pandemic norms, where manufacturers are adjusting their sales strategies in response to competition from Chinese brands.
New data reveals that consumers can secure significant reductions, with 11.4% of the on-the-road price shaved off - a typical discount of £5,911. Electric vehicle buyers are also benefiting from hefty price cuts, with an average reduction of 12.9%, reaching as high as £7,091 for battery cars.
The discounts come at a time when car industry executives lament that official electric vehicle sales targets are too challenging, forcing them to offer unsustainable discounts. Moreover, some models have seen proportionally larger discounts on their petrol counterparts. For instance, the British-made Nissan Qashqai is available for £36,000 - 17.9% off its recommended retail price.
Despite the emphasis on electric vehicles, buyers should still expect to haggle, particularly at the end of the month or quarter when dealers may have sales targets to meet. The key advantage of electric cars lies in their lower energy costs and maintenance needs, with battery motors being more efficient than internal combustion engines.
As a result, the total cost of ownership for electric vehicles is likely to be significantly lower. According to Colin Walker, head of transport at the Energy & Climate Intelligence Unit, drivers can save hundreds or even thousands of pounds annually on fuel costs. The UK's electric car grant has contributed to price parity between electric and petrol models, with some new cars available at comparable prices.
Industry expert Pat Hoy notes that this level of discounting is not unprecedented and reflects a market returning to pre-pandemic norms, where manufacturers are adjusting their sales strategies in response to competition from Chinese brands.
I'm so glad the UK car market is being super competitive! Those £6k discounts sound insane 
! I remember when my kid was looking for a new car last year, she got some pretty good deals too 
. But you're right, it's still not all about haggling - electric vehicles are a game-changer for the environment and our wallets 
. Of course, it's not just about the discounts; electric vehicles have lower running costs overall, so you're saving in the long run 
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. I mean, who doesn't love saving £6k or more on a new set of wheels? 
It's like the car industry is trying to get people to switch to electric ASAP, but honestly, it's all about finding a good deal at this point. Like in 'The Wolf of Wall Street', those big discounts are like a wolf in sheep's clothing - you gotta dig deep to see what's really going on 
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I've been looking for a new ride and now my options just got a whole lot more appealing. Electric vehicles are still kinda pricey, but with these deals, they're getting closer to being on par with petrol cars. Plus, you can save so much in the long run with lower energy costs and maintenance needs... that's a big win in my book! 
anyway, it's cool to see manufacturers slashing prices so customers can get into electric vehicles more easily. and yeah, some models are getting pretty sweet deals - £7k off a battery car is insane! 
I feel for those who can't afford it but it's like the car industry is being super generous 
and it's actually kinda awesome that buyers are taking advantage of these deals 
️. It's all good!
£6k off a new car who wouldn't wanna snag one? but seriously, i think its great that manufacturers r slashing prices 2 encourage more EV adoption 
Electric cars are the future and it's awesome that people can snag a good deal. 
I've got a friend who just bought an EV and they're saving so much on fuel costs - it's amazing! 
it's like, who needs savings goals when you can get £5k off a new ride? 
manufacturers are basically forced to offer unsustainable discounts... meanwhile, buyers are reaping the benefits 
. The key advantage of electric cars is still their lower energy costs and maintenance needs, so I wouldn't count on savin' money just yet - you gotta do your research and shop around.
. I mean, I get it, the market's changed and people want deals 
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plus electric cars are basically free to charge at home, so the energy costs are super low. anyway, i think manufacturers should just roll with it and keep those discounts coming since ppl r already buying electric vehicles 
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. And yeah, some people might say the targets for EV sales are too high but let's be real, those numbers are gonna drop as the technology improves and costs come down 
. Anyway, I'm just here for the savings, who else is ready to cop a new ride at a fraction of the price 
. Plus, with lower energy costs and maintenance needs, we can expect to save some serious cash in the long run 
It's clear electric vehicles are becoming more affordable, and I'm excited to see where this trend takes us!