Gavin Newsom, the Governor of California, has been using his online presence to engage with people and create attention around his policies, including Proposition 50, which aims to redraw congressional districts in the state. His strategy is seen as "fighting fire with fire" by responding to criticism from President Trump, who he portrays as a clown show. Newsom's long-time speechwriter, Jason Eliott, described this approach as holding up a mirror to the Trump administration, while John Dennis, former chair of the San Francisco Republican Party, called it "shapeshifting." Despite controversy, Newsom's strategy appears to be working, putting him in a solid position to launch a presidential bid.