Exploitation at the Heart of China's Furry Toy Phenomenon
A Chinese labor rights NGO has uncovered disturbing evidence of worker exploitation in the supply chain of Labubus, the popular furry toys that have taken the world by storm. According to an investigation by China Labor Watch (CLW), one of Pop Mart's suppliers for Labubus has engaged in exploitative workplace practices, including workers being forced to sign blank contracts, underage employees being employed without proper protections, and inadequate health and safety training.
The investigation found that Shunjia Toys, a factory in south-east China's Jiangxi province, employs over 4,500 people, mostly on the assembly line production of Labubus. The researchers interviewed more than 50 employees, including three under the age of 18, who were working exclusively on Labubus. Despite being assigned to standard assembly line positions with no difference in workload or production targets to adult workers, the underage employees did not understand the nature of their contracts and had no clear concept of their legal status.
Workers at Shunjia Toys reported being given unrealistic production targets, with a team of 25-30 workers required to assemble at least 4,000 Labubus a day. This is significantly higher than the Chinese labor law limit for monthly overtime of 36 hours, as workers often worked over 100 additional hours each month.
The investigation also found that workers were given only five minutes to complete the process of signing their employment contracts, which had various sections left blank and unexplained. The researchers noted that this practice is not uncommon in China's manufacturing sector, where workers work long hours for low pay with scant enforcement of labor protections.
Pop Mart, the Hong Kong-listed company behind Labubus, has responded to the findings by stating that it takes the welfare and safety of its workers very seriously. However, it is unclear how the company intends to address these issues, as CLW's executive director Li Qiang suggests that existing supply-chain oversight mechanisms are insufficient to identify and prevent labor issues in a timely and effective manner.
The investigation highlights the challenges faced by Chinese companies pushing into international markets while adhering to higher standards for their workers. The lack of transparency around factory working conditions and supply chain structure also makes it difficult for consumers to make informed decisions about where to source products.
As the demand for Labubus continues to soar, with sales generating 4.8 billion yuan (Β£511m) in the first half of 2025 alone, there is a growing need for greater accountability from companies like Pop Mart and their suppliers. The exploitation of workers at Shunjia Toys factory serves as a stark reminder that labor rights are not always prioritized in China's manufacturing sector, and that more needs to be done to protect these workers.
A Chinese labor rights NGO has uncovered disturbing evidence of worker exploitation in the supply chain of Labubus, the popular furry toys that have taken the world by storm. According to an investigation by China Labor Watch (CLW), one of Pop Mart's suppliers for Labubus has engaged in exploitative workplace practices, including workers being forced to sign blank contracts, underage employees being employed without proper protections, and inadequate health and safety training.
The investigation found that Shunjia Toys, a factory in south-east China's Jiangxi province, employs over 4,500 people, mostly on the assembly line production of Labubus. The researchers interviewed more than 50 employees, including three under the age of 18, who were working exclusively on Labubus. Despite being assigned to standard assembly line positions with no difference in workload or production targets to adult workers, the underage employees did not understand the nature of their contracts and had no clear concept of their legal status.
Workers at Shunjia Toys reported being given unrealistic production targets, with a team of 25-30 workers required to assemble at least 4,000 Labubus a day. This is significantly higher than the Chinese labor law limit for monthly overtime of 36 hours, as workers often worked over 100 additional hours each month.
The investigation also found that workers were given only five minutes to complete the process of signing their employment contracts, which had various sections left blank and unexplained. The researchers noted that this practice is not uncommon in China's manufacturing sector, where workers work long hours for low pay with scant enforcement of labor protections.
Pop Mart, the Hong Kong-listed company behind Labubus, has responded to the findings by stating that it takes the welfare and safety of its workers very seriously. However, it is unclear how the company intends to address these issues, as CLW's executive director Li Qiang suggests that existing supply-chain oversight mechanisms are insufficient to identify and prevent labor issues in a timely and effective manner.
The investigation highlights the challenges faced by Chinese companies pushing into international markets while adhering to higher standards for their workers. The lack of transparency around factory working conditions and supply chain structure also makes it difficult for consumers to make informed decisions about where to source products.
As the demand for Labubus continues to soar, with sales generating 4.8 billion yuan (Β£511m) in the first half of 2025 alone, there is a growing need for greater accountability from companies like Pop Mart and their suppliers. The exploitation of workers at Shunjia Toys factory serves as a stark reminder that labor rights are not always prioritized in China's manufacturing sector, and that more needs to be done to protect these workers.