Time spent on social media has hit a slump, with many users seeking to curtail their online presence. According to a recent study conducted by digital audience insights company GWI for the Financial Times, adults in over 50 countries have seen a significant decline in the amount of time they spend on social platforms.
On average, the daily spend on social media has fallen to 2 hours and 20 minutes per day as of December last year – a decrease of nearly 10% since 2022. The most notable drop was among younger demographics, hinting that the youth are seeking more balance in their digital lives.
The trend is not without reason; many users feel overwhelmed by the constant stream of information, dubbed "advice pollution," and are looking to disconnect from this "slop." Others have grown weary of what they perceive as "polarising" content, seeking a respite from the intensity. For some, this has meant completely deleting accounts or limiting their screen time.
We're interested in hearing from you – have you too made a conscious effort to cut back on your social media usage? What steps have you taken and how do you feel the change has affected you? Have you discovered new hobbies or interests, perhaps rediscovering the joy of solitude?
The shift away from excessive online engagement presents an opportunity for users to reassess their digital habits and reclaim some control over their lives. By sharing your experiences, we can better understand this trend and encourage others to join in on the journey towards a healthier online presence.
Do share with us how you're managing your time, what you've gained or lost, and any advice you'd like to offer to those who are considering making similar changes.
On average, the daily spend on social media has fallen to 2 hours and 20 minutes per day as of December last year – a decrease of nearly 10% since 2022. The most notable drop was among younger demographics, hinting that the youth are seeking more balance in their digital lives.
The trend is not without reason; many users feel overwhelmed by the constant stream of information, dubbed "advice pollution," and are looking to disconnect from this "slop." Others have grown weary of what they perceive as "polarising" content, seeking a respite from the intensity. For some, this has meant completely deleting accounts or limiting their screen time.
We're interested in hearing from you – have you too made a conscious effort to cut back on your social media usage? What steps have you taken and how do you feel the change has affected you? Have you discovered new hobbies or interests, perhaps rediscovering the joy of solitude?
The shift away from excessive online engagement presents an opportunity for users to reassess their digital habits and reclaim some control over their lives. By sharing your experiences, we can better understand this trend and encourage others to join in on the journey towards a healthier online presence.
Do share with us how you're managing your time, what you've gained or lost, and any advice you'd like to offer to those who are considering making similar changes.
. I mean, have you seen the state of Facebook lately? It's all just noise, you know? People sharing their opinions on everything under the sun and it's just exhausting 
. I've been trying to limit my time on Instagram too, but it's hard when everyone around me is always on their phones 
. I think it's cool that people are starting to wake up and realize they don't have to be slaves to their screens, though. It's about finding a balance and being more present in the world, you know? For me, it's been all about finding new hobbies and interests outside of social media... like reading and cooking 
. I feel so much healthier now that I'm not constantly comparing my life to someone else's curated feed 
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. I mean, let's be real, 2 hours and 20 minutes is a pretty significant chunk of time to spend staring at screens all day, every day 
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. I mean, I can actually enjoy a conversation without checking my notifications! 
. And you know what? It's been really liberating.
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I mean, people were glued to their screens 24/7 just a few years ago and now it's like they're taking a step back. For me, it was getting to the point where I couldn't even sit down with friends or family without my phone coming out of my pocket. Now I'm like "nope, let's have a conversation without Twitter" 
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I used to be a total social media addict too, but then I realized I was wasting so much time scrolling through feeds and comparing my life to others' highlight reels. It was like, "why am I feeling bad about myself when I'm staring at someone else's curated beach vacation?" 
Plus, I've discovered this amazing hobby of photography and I'm totally hooked now! 
. It's crazy how much of a difference it makes to just have some quiet time in the morning without the constant notifications buzzing away from Facebook and Instagram 
